WhatsApp Business has become one of the strongest direct marketing channels, with open rates exceeding 90% — compared to just 20% for email. But used wrong, you risk getting blocked or annoying your customers. Here's how to do it right.
Why WhatsApp is such a powerful marketing tool
Customers open WhatsApp more than any other app during their day. A well-timed, relevant message has a far higher chance of engagement than any other channel.
Steps for a successful campaign
1. Target the right audience
Don't send the same message to your entire customer base. Use Toome's CRM data to segment: new customers, repeat buyers, cart abandoners.
2. Write a proper campaign template
WhatsApp requires an approved "Template" for marketing messages. Keep it short, clear, with a specific offer (a discount, a new product, a limited-time deal), and a clear call to action button.
3. Pick the right time
Avoid disruptive hours (early morning or after midnight). The best windows are usually early-to-mid afternoon, or evening after work.
4. Track and analyze results
Toome's reports show open rate, reply rate, and orders generated from the campaign, so you can refine the next one based on real data.
Common mistakes to avoid
- Sending too many messages in a short window — this triggers blocks and reports.
- A generic message with no clear offer — customers won't engage with "come visit us."
- Ignoring the replies that come in after the campaign — this is exactly where Toome's AI steps in to respond instantly to every inquiry generated by the campaign.
How Toome makes this easier
Toome gives you campaign sending, audience segmentation, and result tracking in one place — and critically, any customer who replies to the campaign is automatically converted into a conversation the AI handles instantly, so nobody waits.
Want to sell more after the campaign lands? Read 7 strategies to increase sales with an AI chatbot.